Jade Helliwell Releases New Single ‘Telephone’
We’re excited that to announce that our Country Release Friday artist this week with MAM Roots is Jade Helliwell. Jade’s brand new single, ‘Telephone’ is available now to buy or stream on all major platforms. Tune into @mam_roots IGTV from 4pm today for an exclusive live video.
‘Telephone’ pays tribute to the loved ones missing from our festive celebrations. Jade began writing the track towards the end of 2019 after losing her Grandma. Feeling the absence of her Grandma more than ever on Christmas day, she dealt with her first close experience of loss the best way she knows how, through her music. With the passing of her Grandad in June of this year, she revisited the song and it became a sort of letter to her grandparents, telling them how she was feeling having to navigate life without them.
While Jade had initially not intended to play the song for anybody, she decided to share it with her fans on one of her weekly livestream gigs during the summer. The response was incredible and it soon became clear that ‘Telephone’ could hold a lot of meaning for many people.
About ‘Telephone’ Jade revealed,
“Christmas is a time spent with family and friends but that also means missing those who should be there that little bit more. I think this will resonate with people who wish they could speak to their loved ones over the festive period. It means the world that something so personal to me can be translated so well to someone else.”
Working around lockdown restrictions, Jade worked remotely with producer Rob Gulston who produced the track at The Banger Hanger in Essex and her stunning vocal performance was recorded at home. Jade knew exactly how this song was to sound and with its beautifully stripped back production, her lyrics have become even more powerful.
Jade Helliwell seeks out authenticity in all aspects of life. She writes her truth into her music and makes a friend out of every fan.
Born and raised in a small town in West Yorkshire UK, Jade’s world was burst open in 2017 when a video of her singing with a busker on a night in Leeds went viral. It quickly amassed 23 million views across Facebook and YouTube, and her previously released EP ‘Forget the Night’ shot back into the UK charts, reaching #1 in the country charts and #8 in the official charts. She became a Yamaha endorsed Artist, left her job as a teaching assistant to carve a career in music, and has never looked back.
Jade has mastered a notably British blend of pop and country in her sound. With her production she draws influence from the likes of Maren Morris, Cassadee Pope and Danielle Bradbery, while her lyrical storytelling is inspired by the greats, such as Patsy Cline and Dolly Parton. Writing songs about her own life and the people close to her, she forges a connection with every listener. Her honesty stirs up universal feelings to which all can relate.
Like most artists, Jade’s 2020 schedule was greatly impacted by COVID-19. When the UK went into lockdown, shortly after her performance at Country on The Clyde festival in Glasgow, Jade responded to uncertainty with sheer resilience. Since March she has performed a weekly livestream gig and unknowingly brought her fans together into a thriving online community. Her weekly viewers rallied to create the Jade Brigade fanpage on Facebook where they have produced fan merch and Jade Helliwell themed challenges to connect with each other and support Jade. Beyond her own page, Jade has performed other livestream shows for Song Suffragettes, Buckle & Boots and Modern Age Music.